PASHA Insurance – End-to-End CASCO Sales Flow

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Role: Technical & Business Product Manager

Timeline: 2024–2025

I led the development of Azerbaijan’s first fully digital end-to-end CASCO sales flow, transforming a traditionally manual and time-heavy process into a seamless online experience.

• Problem: The original flow was long, fragmented, and caused high drop-off rates.
• Solution:
  • Reduced the journey from 14 pages and 42 inputs down to 6 pages and 15 inputs.
  • Integrated third-party services to auto-fill data, improving accuracy and minimizing manual input.
  • Designed a user-behavior–driven flow that enabled fully digital policy purchases without human intervention.
• Impact:
  • Reduced sales cycle time from 21 hours to 3 minutes.
  • Enabled end-to-end digital sales, eliminating manual handovers.
  • Pioneered a new user-first standard for insurance in Azerbaijan.

Skills applied: Backlog prioritization, API testing, FigJam, stakeholder alignment, go-to-market strategy, GA4 & marketing analytics.

PASHA Insurance – Lead Management Platform Redesign & Refactoring

Role: Technical & Business Product Manager

Timeline: 2024–2025

The existing lead management system was built on server-side ASP Web Forms, making it slow, rigid, and cluttered with unnecessary inputs. It frustrated sales teams and created friction in lead conversion.

• Problem:
  • Legacy ASP Web Forms architecture slowed down performance.
  • Lead creation required too many unnecessary inputs.
  • Lead details pages were cluttered and inefficient for day-to-day use.
• Solution:
  • Reduced lead creation inputs to only essential fields. (From 13 to 6)
  • Refactored the entire API collection to streamline data flows across all modules.
  • Redesigned and optimized the lead details page for clarity and usability.
• Impact:
  • Significantly improved platform performance and response speed.
  • Accelerated sales team workflows, reducing time spent per lead.
  • Increased adoption and satisfaction by giving teams a faster, cleaner, and more reliable tool.

Skills applied: Backlog management, stakeholder interviews, API refactoring & testing, UX redesign (Figma/FigJam), Agile delivery, SQL reporting.

PASHA Insurance – AI-Powered Car Inspection (InspektLabs) & Centralized Inspection Module